Absolutely Awesome Motion Graphics
Canadian Royal Mint - "Parks Canada"
by Y&R (full credits below)
If anyone's an avid reader of this site (cue the sound of a hollow wind) they may remember my recent take down of a friend for his love of coin collecting. And yet here I am now, showing you nothing other than a commercial for coin collecting. What gives?
Well I saw this spot on television the other night and was blown away by the beautiful motion graphics work on display. I mean, you don't need me to describe it; just have a look at the dang thing. This is one of those big budget pieces that people put all sorts of time and energy into, the sort of project I'd love to be involved with.
In any case, here's the breakdown. Coin collecting? Lame. Kick ass coin collecting animated commercials? Über cool.
Client: Royal Canadian Mint
Advertising Agency: Y&R
Creative Director: Joe Hash, Darcy Maloney
Art Director: Francheska Galloway-Davis
Copy Writer: Marcelo Ceron
Producer: Jac Benoit
Account Director: Jo-Anne Cusimano
Account Manager: Allison Wallis
Account Executive: Edmond Chung
Production Company: Crush Inc.
Creative Director: Gary Thomas
Director/Illustrator/Animator: Yoho Hang Yue
Senior Designer: Julia Deakin
Producer: Janice Robelo
CG Artist: Leo Silva
Animators: Sam Chou & Robert Findley
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